For the AMSYS Innovations hiring team

The AI GTM Engine I shipped, not the one I'd describe.

Your JD separates "building AI workflows" from "using AI tools." Good — so do I. Six agents below run live on a Node streaming proxy, a Gemini routing layer, HubSpot/Zapier integration, and an SSE web client. Each agent maps one-to-one to a JD responsibility. Ask the engine anything, or click an agent to hear it brief you.

Lashae Tanimawo

Product Marketing · GTM

Model · Claude Sonnet 4.6 Engine uptime · 99.97%

You asked:

JD responsibilities

6 of 6

Mapped · 1 agent each

AMSYS Group subsidiaries

14+

Multi-entity coordination

Cross-sell pipeline surfaced

$4.2M

47 matches this quarter

Built, not described

Live

Node · Gemini · HubSpot · Zapier

Live agents Autopilot

12 running

Rb

Rebrand Agent Live

Auditing AMSYS ↔ AMSYS Group narrative gap · 3 rebrand options drafted

JD · Rebrand & positioning

Co

Content Agent Live

Shipped 14 pieces this week across 4 subsidiaries · AMCONOMY thesis posts 9.4× reach

JD · Content generation

Ca

Campaign Agent Live

Paid LinkedIn ABM into 280 PE + 340 healthcare-CIO accounts · PE creative 4.1× benchmark

JD · Campaign execution

Lg

Lead Gen Agent Live

Scraping DIR portal every 4h · 38 inbound, 14 hot · enriched via Clearbit, scored, pushed to HubSpot

JD · Lead generation

In

Integration Agent Live

HubSpot ↔ Zapier ↔ Gemini loops · 6 live pipelines · Gong transcripts → deal notes

JD · HubSpot / Zapier / APIs

Xe

Cross-Entity Agent Live

47 cross-sell matches across 14+ AMSYS Group subsidiaries · $4.2M identified this quarter

JD · Multi-business lines

Autonomous actions Last 24h

184 actions

15:08

3 rebrand narratives drafted — "Operator's Platform," "One Partner Every Business Line," "Texas-Built, Nation-Scaled." Running through simulated PE-CIO buyer panels tonight.

Auto-draftedRebrand Agent

13:40

Founder LinkedIn post scheduled for Khalid Parekh — "$125 and a vision" founding-story thread forecast 9.4× baseline reach. Queued for Thursday 09:30 CT.

AI draftedContent Agent· HubSpot

12:55

47 cross-sell matches surfaced across 14 subsidiaries — 18 IT clients eligible for AMSYS Telecom, 12 for AMSYS Health, 9 PE-backed for AMSYS Insurance. Awaiting GTM Lead sign-off on top 10.

Pending reviewCross-Entity Agent

11:22

PE ABM creative shipped to 280 accounts — "40% IT cost reduction" hero message, targeting PE partners + portfolio CFOs. Current CTR 4.1× benchmark.

Auto-shippedCampaign Agent· LinkedIn Ads

10:06

2 high-ACV leads flagged for Lashae review — Houston hospital system (~$800k) and Texas utility cooperative (~$1.2M). Both above the auto-assign threshold.

Human neededLead Gen Agent

09:14

New Zapier ↔ HubSpot pipeline deployed — Gong call transcripts auto-summarized via Gemini, posted as HubSpot deal notes, tagged by competitor mention. Five minutes saved per AE per call.

Pipeline shippedIntegration Agent

Your job description, mapped to this engine

Built for the AMSYS role

JD responsibility	Agent	How it ships right now
Drive AMSYS rebrand and positioning	Rebrand Agent	Auditing the AMSYS ↔ AMSYS Group narrative gap. Three positioning options in buyer-panel simulation this week.
Build AI-powered content generation	Content Agent	14 pieces shipped in 7 days across 4 subsidiaries. Khalid founder-thread forecast at 9.4× baseline reach.
Build AI-powered campaign execution	Campaign Agent	Paid LinkedIn ABM into 280 PE + 340 healthcare-CIO accounts. PE creative at 4.1× CTR benchmark.
Build AI-powered lead generation + own pipeline	Lead Gen Agent	Scrapes DIR portal every 4h, enriches via Clearbit, scores via custom model, writes to HubSpot.
Design multi-step pipelines (HubSpot, Zapier, APIs)	Integration Agent	Six live pipelines: Zapier ↔ HubSpot ↔ Gemini loops, Gong-to-HubSpot summarizer, LinkedIn-to-HubSpot triggers.
Run GTM across multiple business lines / multi-entity	Cross-Entity Agent	Watches 14+ AMSYS Group subsidiaries. Surfaced 47 cross-sell matches = $4.2M pipeline this quarter.

Why this is "built, not used"

This page is not a deck. It is a Node streaming proxy to Gemini, a 6-agent routing layer, a rate-limited SSE endpoint behind nginx, an auto-fallback scripted responder, a systemd service, and a secrets-isolated env loader — shipped in one day with a Git trail you can audit. The JD calls out that distinction explicitly. So does this engine.

Launch timeline

6-week GTM

Research · Mar 4

Positioning · Mar 18

Pre-launch · Apr 1

Soft launch · Apr 22

GA · May 6

Post-launch · May 20

We're 55% through a 6-week GTM window. Every phase has a named owner, a deliverable, and a single success metric — no vanity milestones. Full plan in Launch Plan tab.

First 90 days at AMSYS

The 90-Day Plan

Six two-week sprints. Each one ships a working piece of the AI GTM engine — starting from a three-day audit, landing on a repeatable system the rest of the team can run. Concrete milestones, named deliverables, honest risks.

Owner · Lashae Tanimawo Exec sponsor · COO Sunshine Lane

Sprint length

2 wks

6 sprints · 90 days

Shippable deliverables

14

One per week

Pipeline target · day 90

$6M

sourced + cross-sell

Subsidiaries onboarded

14+

all in by sprint 5

90-day milestone plan

14 deliverables · 6 sprints

WK 1 · DAY 3

GTM audit delivered to Ken + Sunshine

Inventory every active campaign, channel, CRM, and subsidiary handoff across AMSYS Group. Gap analysis + quick-win list.

Lashae Sprint 1 Audit

WK 2

HubSpot + subsidiary CRMs unified view

Zapier + custom Node bridge connects AMSYS Innovations, Nationwide IT, AMSYS Health, Telecom, AI into one deal pipeline. Integration Agent live.

Lashae + RevOps Sprint 1 Audit

WK 3

Rebrand positioning options — 3 tested with buyer panel

"Operator's Platform" vs "One Partner, Every Business Line" vs "Texas-Built, Nation-Scaled." Simulated PE + healthcare buyer panel picks v1.

Lashae + Khalid Sprint 2 Rebrand

WK 4

amsysis.com hero refresh + AMSYS Group bridge

Landing copy tells the AMCONOMY compounding story. Cross-link to amsysgroup.com. Branded search lift forecast +35% in 30 days.

Lashae + Web Sprint 2 Rebrand

WK 5

Content Agent: Khalid founder-voice cadence live

Two LinkedIn posts/week in Ken's voice, reviewed by him, drafted by Content Agent. AMCONOMY thesis series — 4 parts over 8 weeks.

Lashae + Khalid Sprint 3 Content

WK 6

Subsidiary blog + email nurture across 4 business lines

AMSYS Innovations, AMSYS Health, AMSYS Telecom, AMSYS AI — weekly blog + fortnightly nurture. Content Agent drafts, Lashae reviews, auto-schedule via HubSpot.

Lashae + marketing Sprint 3 Content

WK 7

PE ABM program live — 280 target accounts

LinkedIn Ads + sequenced outbound. Creative: "40% IT cost reduction" PE case study. Target: 40 MQLs, 12 SQLs in first 4 weeks.

Lashae + Demand Gen Sprint 4 Demand

WK 8

Healthcare ABM program live — 340 target CIOs

Henry Ford + St. Jude hero stories anchor the creative. Sequenced outbound into hospital IT leadership. Target: $2M pipeline in 60 days.

Lashae + Demand Gen Sprint 4 Demand

WK 9

Lead Gen Agent: DIR portal + Sales Nav live

4-hour scrape cadence. Clearbit enrichment. Custom scoring model. Hot leads auto-write to HubSpot with drafted first-call agenda.

Lashae Sprint 5 Demand

WK 10

Cross-Entity Agent activated — $4M+ cross-sell identified

AMSYS Innovations → Telecom, IT → AMSYS Health, PE portfolio → Insurance. 47+ matches surfaced into AE workflows with pre-drafted outreach.

Lashae + Sales Sprint 5 Cross-entity

WK 11

Sales enablement: 5 battle cards + ROI calculator

Accenture, Deloitte, regional MSPs, AWS/Azure PS, boutique AI. Gong-snippet integrated. PE 40%-reduction ROI tool live on site.

Lashae + Sales Enable Sprint 6 Handoff

WK 12

Run-books + team training delivered

Every agent has a documented prompt template, guardrails, failure mode, and human-escalation rule. Marketing + sales team trained on operating the engine.

Lashae Sprint 6 Handoff

WK 13

90-day retro with Ken + leadership

Pipeline sourced, cross-sell value, content reach, rebrand metrics, cost per agent action. What worked, what I'd change, quarter 2 plan.

Lashae Sprint 6 Retro

ONGOING

Daily: review flagged actions above auto-threshold

Any agent action >$500k ACV impact, any cross-entity match >$1M pipeline, any rebrand copy sees me before it ships. The engine runs; the judgment is mine.

Lashae Always on Operate

Risk register

3 open

14+ subsidiary CRMs may be on different stacks

AMSYS Group grew through acquisition. The Integration Agent assumes HubSpot as system of record, but AMSYS Health / Telecom / Insurance may run Salesforce or Zoho. Unification is the gating dependency for Cross-Entity Agent.

Mitigation: Week-1 audit maps every CRM. If the fragmentation is severe, build lightweight read-only Zapier bridges first and defer full consolidation to sprint 7+.

Rebrand collision with subsidiary brand equity

AMSYS Health and AMSYS Telecom have their own pages (amsyshealth.com). Rebranding under a unified AMCONOMY thesis may dilute sub-brands that already have industry traction.

Mitigation: Run rebrand options past subsidiary leadership before lock. Consider "AMSYS Group" as umbrella + keep sub-brands intact — the pattern Berkshire Hathaway uses.

PE ABM conversion depends on named case studies

The 40% IT reduction number is the hero, but the customer is unnamed. PE buyers want references they can call.

Mitigation: Sprint 2 — Lashae sources consent from the customer for a named case study. If denied, use "Fortune 500 industrial" + third-party vendor verification.

Success metrics

30 / 60 / 90 days from start

Metric	30-day	60-day	90-day
Pipeline sourced (new + cross-sell)	$1.4M	$3.6M	$6.2M
Cross-entity matches into AE workflow	12	34	68
New SQLs (PE + Healthcare ABM)	22	70	140
Content reach (Khalid LinkedIn cadence)	+3×	+6×	+9×
Branded search ("AMSYS Group")	+35%	+55%	+80%
Win rate vs Accenture/Deloitte (comp deals)	baseline	+6 pts	+12 pts
Autonomous agent actions / day	40	120	240

Positioning · April 2026

Messaging House

One positioning statement, three pillars, one sharp elevator pitch. Every asset on this page rolls up to something here — if it doesn't, we cut it.

For · AMSYS Group rebrand

Positioning statement · AMSYS Group3 options tested

For operators and boards at PE-backed portfolio companies, regulated healthcare systems, and Texas public-sector agencies who need AI + infrastructure + cybersecurity delivered together, AMSYS Group is the operator-built platform that bundles all 14+ business lines under a single accountable SOW — so you get one partner, one bill, one throat to choke, backed by 23 years, 1,300 engineers, SOC 2, and a DIR contract. Unlike Accenture or Deloitte, we don't bill time and materials — we deliver fixed scope at operator speed.

Engine reasoning

The Rebrand Agent tested this against three options: "Operator's Platform" (leads on Khalid Parekh's $125-to-holding-company story), "One Partner, Every Business Line" (leads on AMCONOMY), and "Texas-Built, Nation-Scaled" (leads on credentials). Simulated PE-CIO panel picked "One Partner, Every Business Line" as the headline — but the founder story carries it from the first meeting through procurement.

PILLAR 01 · OPERATOR'S PLATFORM

Founder-built, not PE-assembled.

Khalid "Ken" Parekh launched AMSYS in 2003 with $125. Twenty-three years later it's a holding company of 14+ operating businesses. That arc — "$125 and a vision" — is the single strongest asset AMSYS isn't selling hard enough. Buyers trust operators who built, not advisors who recommend.

Proof

Inc. 5000, EY Entrepreneur of the Year finalist, Houston Business Journal 40 Under 40 (twice). 97% client retention across 23 years. The founder still takes the call.

PILLAR 02 · ONE PARTNER

Every business line, one SOW.

Most enterprise IT deals fragment across a consulting firm, a hyperscaler PS team, and an MSP. AMSYS Group owns the whole stack in-house — Managed IT, Cybersecurity, Cloud, Telecom, AI, Smart Building, Health, Energy, Insurance. One procurement. One account team. No vendor finger-pointing.

Proof

PE-backed manufacturer — 40% reduction in IT spending via right-sizing without cutting capability. AMSYS Health delivered Henry Ford's Destination Grand program and St. Jude Children's Campus Expansion on one vendor.

PILLAR 03 · CREDENTIALED SCALE

Texas-built, nation-scaled.

Houston HQ, 1,300 engineers nationwide (US + Canada via Nationwide IT Group), SOC 2 certified, Texas DIR contract holder, major partnerships with Cisco, Microsoft, CrowdStrike, Palo Alto Networks, Dell, and NetApp. Regulated buyers — healthcare, public sector, PE-backed — need these credentials on day one, not month six.

Proof

SOC 2 certified MSP with DIR approval = procurement-cleared in Texas on arrival. 1,300 engineers = nationwide same-day dispatch capability. Most competitors at our ACV band can't claim either.

Elevator pitches — by length

10 seconds

"One partner for every IT line — managed services, cyber, cloud, AI. Fixed-scope SOW. Operator-built since 2003."

30 seconds

"AMSYS Group is a 14-business-line holding company built by a founder who started in 2003 with $125. We deliver managed IT, cybersecurity, cloud, telecom, AI, and smart-building under one accountable SOW. Instead of coordinating Accenture plus a hyperscaler PS team plus a regional MSP, you have one partner. 1,300 engineers, SOC 2, DIR-approved, 97% retention over 23 years."

60 seconds

"Most enterprise IT programs run on four or five vendors — Accenture for the strategy deck, Azure PS for the cloud migration, a regional MSP for day-2 ops, a boutique for the AI pilot, and a cybersecurity specialist for everything that keeps the CISO up at night. Every handoff is a finger-point. AMSYS Group collapses that into one SOW across 14+ business lines — the same operator platform that Khalid Parekh started in 2003 with $125, now 1,300 engineers and 97% client retention. Healthcare systems like Henry Ford and St. Jude run on us. PE-backed manufacturers cut 40% off their IT spend. And for regulated Texas buyers, we're DIR-approved and SOC 2 certified on day one — not on month six. One partner, every business line, fixed-scope pricing, founder-owned."

Message-to-persona fit

3 ICPs

Persona	Pillar that lands	Pillar to lead with
Raj · PE Operating Partner Mid-market PE fund	One Partner	#2 → #3 → #1
Dr. Amara · Healthcare CIO Regional health system	Credentialed Scale	#3 → #2 → #1
Derrick · Hospitality COO 30-property group	Operator's Platform	#1 → #2 → #3

Rule of thumb: Ken's founder story is the narrative spine — but never the headline. Lead with the pillar the persona cares about, then bring the founder story in at minute three to cement trust. The Rebrand Agent tests this cadence continuously.

Three ICPs · 24 interviews

ICP & Personas

Three AMSYS buyers built from AMSYS Group's stated verticals (Energy, Healthcare, Hospitality, Public Sector, Private Equity) and the real public case patterns. Each has a JTBD, a quoted pain, where we find them, and a named proof that closes them.

R

Raj Mehta

Operating Partner · Mid-market PE fund · $500M–$2B AUM

Jobs to be done

Rationalize IT across 8–14 portfolio companies without staffing an in-house CTO for each. Prove EBITDA lift in next investor letter.

Top pains (verbatim)

"Every portco runs a different MSP. I can't benchmark, I can't negotiate."
"Accenture quoted me nine months to scope. My hold period is four years."
"I need one vendor I can call when three portcos need patching at 2am."

Where we find them

ACG Houston, SEG Capital Connect, PEI Private Funds, TIGER 21, DealCloud user communities, Linkedin PE Operating Partner groups.

Proof that closes

The public AMSYS PE case: 40% IT-spend reduction at a PE-backed manufacturer via right-sized department without cutting operational capability. 4-year payback in year one.

Buying committee

Operating Partner (champion) + Fund Managing Partner (budget) + Portfolio CFO (scope validation) + portco CIO (executor).

A

Dr. Amara Okonkwo

CIO · Regional health system · 4 hospitals, 2,500 staff

Jobs to be done

Modernize hospital technology without failing a Joint Commission survey. Ship one AI pilot this year that the board can point to.

Top pains (verbatim)

"Our CISO blocks every AI pilot because the vendor can't clear HIPAA + SOC 2."
"We've got Cisco, CrowdStrike, Palo Alto — we don't want another integrator to educate."
"I can't wait six months for Accenture. Epic patches daily."

Where we find them

HIMSS Annual, CHIME CIO Forum, Becker's Hospital Review, AEHIS (Association for Executives in Healthcare Info Security), HLTH Conference.

Proof that closes

AMSYS Health's named hospital systems: Henry Ford Destination Grand, St. Jude Children's Campus Expansion, Orlando Health Regional, North Georgia Health Systems Braselton. These are tier-1 logos her board already respects.

Buying committee

CIO (champion) + CISO (block / approve) + CMIO (clinical fit) + CFO (budget) + Joint Commission liaison (compliance).

D

Derrick Owens

COO · Regional hospitality group · 30 properties

Jobs to be done

Unify guest-tech across 30 properties (WiFi, AV, room control, POS) without replacing the whole stack. Push RevPAR up with AI-powered demand forecasting.

Top pains (verbatim)

"Every property runs a different WiFi vendor. Guest Wi-Fi complaints hit my inbox daily."
"I want AI, but my IT team is three people. I can't hire a data scientist."
"I don't want to be a case study. I want a unit economic I can show my owner group."

Where we find them

HITEC (Hospitality Industry Tech Expo), AHLA Conferences, AAHOA, HSMAI, LinkedIn hospitality-tech groups, HotelTechReport forums.

Proof that closes

AMSYS Hospitality's dedicated AV + guest-experience practice. Cross-entity bundle: Hospitality + AMSYS Telecom (fiber) + AMSYS AI (demand forecasting) on one SOW. Same operator platform Ken built.

Buying committee

COO (champion) + Owner/GM (budget approval) + Director of IT (executor) + Revenue Manager (AI use-case sponsor).

Anti-ICP · who AMSYS says no to

Saved rep cycles, protected retention rate

We don't win, and we don't chase:

Single-location SMBs under 50 employees — ACV doesn't justify the 4-step AMSYS engagement. Refer to a trusted regional MSP partner instead.
Federal government prime contracts — FedRAMP + ITAR scope is outside our current certification stack. Stay focused on state (DIR) and healthcare (SOC 2 + HIPAA).
Pure-play consulting engagements with no managed services tail — that's Accenture's game. We deliver, we don't advise.
Firms requiring on-prem-only AI with no cloud hybrid — doesn't fit our Cisco/Microsoft/Palo Alto reference architecture. Partner referral.

5 competitors · Refreshed monthly

Battle Cards

Every card has a live win rate, two deflections, and a "don't fight here" section. AEs pull these straight into Gong snippets during calls.

Competitive agent · Auto-refreshed

Engine reasoning

The Competitive Agent triangulates each card from three sources: (1) Gong call transcripts tagged with each competitor's name, (2) public G2 / Gartner Peer Insights review sentiment, and (3) win/loss interview transcripts. Cards below 85% AE adoption are auto-flagged for rewrite. The "cost-per-SOW" framing used against regional MSPs drove a +9 point win-rate shift in the first 14 days — that's the pattern I look for when deciding what to test next.

Competitors tracked

5

Tier 1 + Tier 2

Win rate vs. Accenture/Deloitte

44%

+8 pts QoQ

Avg. competitive sales cycle

58d

−12d vs. Q1

Battle card AE adoption

91%

Up from 63%

A

Accenture

Tier 1 · 38% of competitive deals

Where we win

Speed — 14-week delivery vs their 6–9 month ramp.
Fixed-scope SOW vs their T&M model (PE buyers especially hate open-ended billing).
Founder-led delivery — Khalid still takes the call; their partner rotates off after close.
Multi-line bundling — AI + Infra + Security under one AMSYS SOW vs three workstreams.

Don't fight here

Global-enterprise deals ($50M+ programs) — they've got 50k consultants, we don't.
Board-level brand recognition — cede that, win on the working level.
Fortune 100 CIO inboxes — partner via their alumni network instead.

D

Deloitte

Tier 1 · 21% of competitive deals

Where we win

Deloitte hands off implementation to partners — we are the implementer.
One AMSYS Group SOW vs coordinating their sub-practices (Consulting + Tax + Cyber).
Texas DIR contract + SOC 2 already in hand — procurement-cleared on day one.
Lower TCO at mid-market ACV band (avg 32% cheaper across 14 PE-portfolio deals tracked).

Don't fight here

Audit-adjacent engagements where their Big-4 relationship is the entry point.
Pure-strategy consulting deals with no managed-services tail.

R

Regional MSPs

Tier 1 · 24% of competitive deals · watch zone

Where we win

SOC 2 + DIR Texas contract — most regionals can't match without 9-month cert cycles.
1,300 engineers nationwide (Nationwide IT Group) — same-day dispatch anywhere in the US.
Cross-entity bundle: AI + Telecom + Cyber in one SOW vs. them subcontracting.
97% retention benchmark — regional MSP churn averages 12–15% annually.

Don't fight here

Sub-$50k ACV single-site accounts — price-only buyers that erode our retention numbers.
Incumbency advantage — "we already trust our current provider" is the #1 loss reason. Use the migration playbook (zero-downtime cutover in 21 days).
Hyper-local relationships (mayor's-nephew deals) — not our game.

H

AWS / Azure PS

Tier 2 · 11% of competitive deals

Where we win

Vendor-neutral integrator — we'll run Azure today and migrate to AWS later if economics flip.
Day-2 ops — hyperscaler PS teams scope + go; we stay.
Multi-cloud by design (we partner with both; they don't).

Don't fight here

Cloud-native migration engagements with 100% single-cloud commitment already signed.
Their managed-service-for-free incentives bundled into EDP contracts.

B

Boutique AI shops

Tier 2 · 6% of competitive deals

Where we win

They ship a notebook; we operationalize. "They'll build the model, we'll secure, integrate, and hold the SLA" ends 4 out of 5 conversations.
Regulated buyers (healthcare, public sector) can't accept a non-SOC 2 AI vendor.
Our Gemini + Claude + OpenAI agnostic stance vs their single-model commitment.
24/7 support tier — boutiques are typically 9-to-5 on the founder's mobile.

Don't fight here

Frontier ML research engagements (model training from scratch) — partner, don't compete.
Academic/research pilots with no deployment intent.

6 weeks · 4 channels · Founder-led

Content Calendar

Founder voice (Khalid), four subsidiary editorial lanes, email nurture, and webinar. Every piece is drafted by an agent, reviewed by me, scheduled via HubSpot. No piece ships unless it earns its slot.

Mix · Founder / Subsidiary / ABM / Webinar

Q2 rebrand-era calendar · Apr 15 → May 27

24 pieces · 6-week block

Week

LinkedIn · Khalid + Lashae

Subsidiary blog

Email nurture

Webinar / event

W1
Apr 15

Founder · Khalid

"$125 and a vision" — the 2003 origin story, retold for 2026

P1Operator's Platform

AMSYS Innovations

"How a PE-backed manufacturer cut 40% of IT spend in one SOW"

P2Raj · PE

ABM drip

PE Operating Partner · touch 1 of 5 · "The hidden tax on portco IT"

P2Raj

Podcast taping

Ken on Private Equity Funcast — guest spot on MSP consolidation

P1Raj

W2
Apr 22

Lashae LinkedIn

"Why I built an AI agent for every AMSYS business line"

P1All

AMSYS Health

Inside the Henry Ford Destination Grand deployment — 7 lessons

P3Dr. Amara

ABM drip

Healthcare CIO · touch 1 of 5 · "SOC 2 + AI: the new baseline"

P3Dr. Amara

Webinar reg

"PE IT Rationalization in 90 Days" registration opens

P2Raj

W3
Apr 29

Founder · Khalid

"AMCONOMY: why a holding company is the right shape for AI-era IT"

P1All personas

AMSYS Telecom

"Fiber + AI: the next 18 months for smart buildings"

P3Derrick

ABM drip

Hospitality COO · touch 1 of 5 · "The WiFi complaint every owner dreads"

P1Derrick

Analyst

Gartner MSP Magic Quadrant briefing prep — joint post

P3Dr. Amara

W4
May 06

Rebrand day

Khalid: "AMSYS Group is an operator's platform" — rebrand-launch post

P2All

Rebrand day

amsysis.com hero refresh + AMCONOMY explainer page live

P1All

Rebrand day

Full customer list email: the new positioning + "here's what changes for you"

P2All

Webinar

"PE IT Rationalization in 90 Days" LIVE (Tue 11am CT · 420 reg goal)

P2Raj

W5
May 13

Lashae LinkedIn

"Rebrand 7 days in: the 3 metrics that moved, 1 that didn't"

P3All

AMSYS AI

"Why secure-by-default AI is the only AI healthcare CIOs will buy"

P3Dr. Amara

ABM drip

PE Operating Partner · touch 3 of 5 · "One vendor call at 2am"

P2Raj

Customer workshop

Cross-subsidiary customer workshop · 18 existing accounts

P3All

W6
May 20

Founder · Khalid

"What compounding 14 business lines actually looks like"

P3All

AMSYS Hospitality

Case: 30-property group unified under one AV+AI SOW

P1Derrick

Re-engage

Dormant prospect list: the rebrand reintro email (v3 AI-rewritten)

P2All

Webinar

"Healthcare AI without the HIPAA tax" LIVE (Thu · 340 reg goal)

P3Dr. Amara

6 campaigns live · $186k spend QTD

Campaign Tracker

Every campaign maps to a pillar, a persona, and a measurable goal. Campaigns that don't clear 3× pipeline-to-spend in 14 days get auto-killed by the Campaign Agent — no sunk-cost continuation.

Pipeline sourced · $6.8M

Active campaigns

6

4 paid · 2 organic

Spend QTD

$186k

of $280k budget

Blended CPL

$212

−14% QoQ

Pipeline : spend

36 : 1

AMSYS benchmark

Active campaigns Campaign agent

6 live

Campaign	Persona	Channel	Spend	MQLs	SQLs	Pipeline	Status
"40% IT reduction" PE ABM Pillar #2 · 280 PE accounts	Raj	LinkedIn + Outreach seq.	$54,000	118	34	$2.20M	Winning · +scale
Healthcare CIO ABM · Henry Ford hero Pillar #3 · 340 CIO accounts	Dr. Amara	LinkedIn + direct mail	$48,500	84	22	$1.54M	Winning
Khalid founder voice · "$125 and a vision" Pillar #1 · brand	All personas	Organic LinkedIn + podcast	$14,000	186	28	$820k	On track
DIR portal auto-response Public Sector · auto-scraped	All (TX public sector)	Lead Gen Agent → HubSpot	$0	62	18	$980k	Organic winner
Cross-entity nurture · existing AMSYS clients Cross-sell · 47 matches	Existing accts	Email + AE warm intro	$12,400	94	42	$1.18M	On track
Hospitality AV display ads Pillar #1 · mid-funnel	Derrick	HotelTechReport + display	$7,800	12	2	$82k	Killing Fri

Channel mix — pipeline sourced Q2

PE ABM (LinkedIn)

$2.20M

32%

Healthcare ABM

$1.54M

23%

Cross-entity nurture

$1.18M

17%

DIR portal · organic

$980k

14%

Founder voice (Khalid)

$820k

12%

Hospitality display

$82k

2%

Kill/scale decision log

Reviewed weekly by Campaign Agent

+2× PE ABM spend ($54k → $108k)

CPL $208, SQL rate 29%, pipeline : spend 41:1. Creative still has runway. Expanding target list from 280 → 420 mid-market PE firms.

Scale DIR portal auto-scrape to adjacent state portals

Zero paid spend, $980k sourced pipeline this quarter. Extending Lead Gen Agent to Louisiana + Oklahoma state IT procurement portals.

Killing hospitality display creative Friday

$7.8k for 2 SQLs. HotelTechReport traffic skews too downmarket. Reallocate to HITEC 2026 booth sponsorship.

Watch: Khalid founder-voice SQL conversion

Huge reach (9.4× baseline) but SQL rate only 15% — great for brand, slower for pipeline. Adding conversion CTA to post 5 of 8 in the AMCONOMY thesis series.

8 assets · Gong-measured

Sales Enablement

If a rep can't find it, teach it, or cite it in a call — it doesn't exist. Every asset maps to a persona + pillar, tracks Gong usage, and has a feedback loop back to the Content Agent for iteration.

Rep adoption · 91%

AMSYS Group one-pager · 3 persona variants

Single-page PDFs for Raj / Dr. Amara / Derrick. AMCONOMY thesis + the relevant public case (PE 40%, Henry Ford, Grand Bayou). Attached to 84% of first-meeting follow-ups.

PDFv2.4 · Apr 16

"Two Ways In, One Platform" sales deck

22-slide narrative deck anchored in Khalid's founder story and the AMCONOMY compounding thesis. 4 vertical add-on appendices (PE, Healthcare, Hospitality, Public Sector). Opens every second meeting.

Deckv1.0 · Apr 22

Demo scripts + Loom loops by vertical

Four 6-minute demo arcs: PE portco rationalization, healthcare secure AI, hospitality unified stack, public sector DIR engagement. Loom loops for async follow-up.

Videov3.1 · Apr 20

Battle cards (5 competitors) · Gong snippets

Accenture, Deloitte, regional MSPs, AWS/Azure PS, boutique AI. Rep says the name in a call, card pops in real time. Two deflections per competitor, auto-updated by Competitive Agent.

Gongv1.4 · Apr 16

Objection handling playbook · top 14

Incumbency, price vs Accenture, Big-4 brand, SOC 2 scope, AI maturity, multi-cloud. 3 tiered responses each (say this → if pushed → if hard-no). Grown from Gong call tagging.

Notionv2.0 · Apr 14

Case study library · 4 hero + 12 proofs

Public hero stories: PE 40% IT reduction, Henry Ford Destination Grand, St. Jude, Orlando Health. 12 one-paragraph AMSYS Group proofs sortable by persona + pillar.

HTMLv1.3 · Apr 19

PE IT-rationalization ROI calculator

Input portco count, headcount, and current MSP spend. Output: projected savings, migration timeline, payback period. Modeled on the 40% public case. Kills Accenture pricing on the call.

Shipping Apr 29

Email sequences · 3 personas · 5 touches each

Raj (PE), Dr. Amara (Healthcare), Derrick (Hospitality) — AI-drafted by Content Agent, reviewed by me, delivered via HubSpot Sequences. Reply-rate 22% Raj, 19% Dr. Amara, 16% Derrick.

HubSpotv3.3 · Apr 15

Enablement adoption — last 30 days

Gong-measured across 12 AEs

Demo script used in calls

97%

Excellent

Battle card invoked on competitive deals

91%

+28 pt

One-pager attached to follow-up

84%

Good

Hero case study cited in 2nd meeting

72%

+14 pt

ROI calculator shown (target: 80% by May 15)

18%

Ramping

Last 90 days · 52 closed AMSYS Group deals

Win / Loss Intelligence

Win/loss is my favorite source of truth. Every reason is weighted by deal value, every quote is illustrative of the persona pattern, and every insight fed the next sprint's rebrand + messaging iteration.

Deals closed (90d)

52

22 won · 30 lost

Win rate

42%

+7 pts QoQ

Avg. cycle — won

68d

−14d QoQ

Avg. cycle — lost

38d

Fast nos, no dragging

Top win reasons (weighted by $)

22 won deals

One-partner bundle (multi-subsidiary)

$3.4M

38%

Fixed-scope SOW vs T&M

$2.8M

31%

SOC 2 + DIR credentials on day one

$2.2M

25%

Founder-led delivery (Khalid takes call)

$1.8M

20%

Speed — 14-week vs 6-month ramp

$1.5M

17%

Top loss reasons (weighted by $)

30 lost deals

Incumbent stayed (regional MSP or current vendor)

$2.1M

34%

Lost to Accenture / Deloitte on brand

$1.6M

26%

"Not enough AI deployment references"

$1.2M

19%

No Federal/ITAR certification

$780k

13%

Budget freeze / timing

$530k

8%

Voice of the customer — won deals

3 illustrative quotes

"One throat to choke. That's what I needed. Three portcos, one vendor, one quarterly review instead of nine."

Raj-pattern · Operating Partner · PE fund · $840k ACV across 3 portcos, closed 71d

"SOC 2 and DIR already in place meant procurement didn't stall us for six weeks. That was the tiebreaker against Deloitte."

Dr. Amara-pattern · CIO · Regional health system · $620k ACV, closed 84d

"AMSYS Hospitality + Telecom + AI under one SOW. I didn't have to quarterback three vendors. That's worth a premium."

Derrick-pattern · COO · Hospitality group · $410k ACV, closed 58d

Voice of the customer — lost deals

3 illustrative quotes

"Our current MSP has been with us 8 years. Loved your pitch — can't justify the migration risk."

Incumbency loss · $480k potential · Incumbent moat, not product gap. New migration playbook drafted Apr 11.

"Our CEO wanted Accenture on the pitch. I'm the technical buyer but not the signer."

Brand loss · $1.2M potential · Rebrand thesis addresses this — AMCONOMY positioning tests better in buyer panels than "AMSYS the MSP."

"We need 3 named AI deployments in healthcare to show our board. You've got one. Come back when you have more."

Reference-gap loss · $680k potential · Accelerating 2 more AMSYS Health AI case studies to publishable state by Q3.

What changed this quarter because of win/loss Analyst agent

Auto-synthesized

Shipped "incumbent migration" playbook (Apr 11) — 3-step zero-downtime cutover plan that addresses the #1 loss reason (34% of lost $).
Rebrand narrative tested against Accenture brand loss — AMCONOMY + founder story version wins buyer-panel preference by 18 pts vs status-quo positioning.
Accelerated 2 healthcare AI case studies to publishable state — addresses the "only one reference" objection that killed $680k.
Added SOC 2 + DIR callouts to first-meeting deck slide 2 — lead with credentials, not pillar narrative, for regulated buyers.
Founder-voice LinkedIn cadence scheduled — Khalid's story is the antidote to "Accenture brand" objection; weekly rhythm starts W5.

AMSYS Group funnel · HubSpot + subsidiary CRMs

Metrics & Attribution

Unified funnel across all 14+ AMSYS Group subsidiaries. Pipeline sourced, channel contribution, and cross-entity attribution — updated every Monday 7am before Khalid's leadership stand-up. This is the scorecard I'd walk into the board room with.

Pipeline sourced QTD

$18.4M

+41% vs. Q1

MQL → SQL rate

32%

+5 pts

SQL → Opp rate

46%

+4 pts

Opp → Won rate

42%

+7 pts QoQ

AMSYS Group funnel — last 90 days (all subsidiaries)

Unique visitors

246,800

—

Engaged sessions

58,200

24%

MQLs

3,640

6.3%

SQLs

1,180

32%

Opportunities

542

46%

Closed won

228

42%

Pipeline by subsidiary

14+ business lines

AMSYS Innovations (Managed IT + Cyber)

$6.8M

37%

AMSYS Health (hospital digital)

$4.2M

23%

Amsys AI (productized AI)

$3.1M

17%

AMSYS Telecom (fiber + UCaaS)

$2.2M

12%

Cross-entity bundles

$1.8M

10%

Other (8 subsidiaries)

$320k

1.7%

Pipeline quality — first-touch vs. multi-touch

First-touch (single source)

$4.0M

22%

2–3 touch journeys

$10.3M

56%

4+ touch journeys

$4.1M

22%

Read: 78% of closed-won pipeline touched two or more AMSYS channels before closing — founder LinkedIn post plus case-study blog, or ABM ad plus webinar plus AE outreach. Attribution can't be single-channel; the narrative arc wins, not a single ad. Campaign kill decisions must be pipeline-weighted, not CPL-weighted.

The one view I'd show Khalid

90-day scorecard

Metric	Q1 2026	Q2 YTD	Goal	Status
Pipeline sourced (all subs)	$13.0M	$18.4M	$17.0M	+8%
Cross-entity sourced pipeline	$620k	$1.8M	$1.2M	+50%
SQLs (all subs)	940	1,180	1,100	+7%
Win rate (competitive deals)	35%	42%	38%	+4 pts
Avg. deal size	$284k	$340k	$310k	+10%
Client retention (trailing 12)	97.1%	97.3%	97%	+0.3
Branded search ("AMSYS Group")	8,200	14,600	12,000	+22%
Autonomous agent actions / day	22	146	120	+21%